bevictorΰµÂ

Í»ÆÆ³É±¾±ÚÀÝ £¬Óµ±§ÖÇ»ÛÔö³¤¡ª¡ªÃâ·ÑCRMÍøÂç £¬ÎªÄúµÄÆóÒµ²åÉÏÌڷɵÄͬµ³£¡
ÆðÔ´£ºÖ¤È¯Ê±±¨Íø×÷ÕߣºÅíÎÄÕý2026-02-17 16:16:23
wwwzqhsauikdwjbfkjabfwqr

Ãâ·ÑCRMÍøÂ磺µß¸²´«Í³ £¬¿ªÆôÆóÒµÔö³¤Ð¼ÍÔª

ÔÚµ±½ñ¾ºÕùÈÕÒæÇ¿ÁÒµÄóÒ×»·¾³ÖÐ £¬¸ßЧµÄ¿Í»§¹ØÏµÖÎÀí£¨CRM£©ÒѲ»ÔÙÊÇ´óÐÍÆóÒµµÄרÊôÌØÈ¨ £¬¶øÊÇËùÓаÍÍû³É³¤ºÍ³É¹¦µÄ?ÆóÒµ²»³É»òȱµÄÀûÆ÷¡£´«Í³µÄCRMϵͳÍùÍù¼ÛÖµ²»·Æ £¬¸ß°ºµÄ²¿Êð³É±¾¡¢³ÖÐøµÄÊØ»¤ÓöÈÒÔ¼°¸´ÔӵĽø½¨ÇúÏß £¬ÈúܶàÖÐÓׯóÒµÍû¶øÉúη £¬Ö»ÄÜÔÚµÍЧµÄÊÖ¶¯ÖÎÀíÖпà¿àÕõÔú¡£

µ«´Ë¿Ì £¬ÕâËùÓж¼½«Òò¡°ÔÚÏß¹úÄÚÓÀÔ¼ûâ·ÑCRMÍøÂ硱µÄ³öÏÖ¶øÅ¤×ª£¡

ÉèÏëһϠ£¬Ò»¸öÎÞÐèÖ§¸¶ÈκÎÓöÈ £¬È´ÄÜÌṩ׳´ó¿Í»§ÖÎÀí¡¢ÏúÊÛ¸ú½ø¡¢Êг¡ÓªÏúÖ§³Ö £¬ÉõÖÁ»¹Äܼ¯³É¶àÖְ칫ְÄܵį½Ì¨ £¬¾Í³Ê´Ë¿ÌÄúµÄÃæÇ°¡£Õâ²¢·ÇÒ£²»³É¼°µÄÍýÏë £¬¶øÊÇÔÚ²úÉúµÄÏÖʵ¡£ËùνµÄ¡°ÔÚÏß¹úÄÚÓÀÔ¼ûâ·ÑCRMÍøÂ硱 £¬¹ËÃû˼Òå £¬ÊÇÖ¸ÔÚÖйú¾³ÄÚ £¬ÄÇЩ³ÐŵÌṩ³Ö¾Ã¡¢²»±ä¡¢ÎÞ³¥Ê¹ÓõÄCRM·þÎñ¼°Æä×é³ÉµÄÍøÂ绯ƽ̨¡£

ËüÃÇÍ»ÆÆÁË´«Í³CRMµÄ³É±¾±ÚÀÝ £¬½«Õý±¾ÖÁ¸ßÎÞÉϵÄÖÎÀí¹¤¾ß £¬ÒÔÒ»ÖÖǰËùδÓеÄÊ¢¿ª×ËÊÆ £¬³Ê?´Ë¿ÌËùÓÐÆóÒµ¿ÌÏ¡£

Õâ¸ö¡°Ãâ·ÑCRMÍøÂ硱µ½µ×ÊÇÈôºÎÔË×÷µÄ £¬ÓÖΪºÎÄÜ×öµ½¡°ÓÀÔ¼ûâ·Ñ¡±ÄØ£¿Æä±³ºóµÄóÒ×ģʽͨ³£Ô̺¬¼¸ÖÖ¿ÉÄÜÐÔ¡£Ò»ÖÖÊÇ¡°»ù´¡Ãâ·Ñ+ÔöÖµ·þÎñ¡±Ä£Ê½ £¬¼´ÌṩÖ÷ÌâµÄCRMÖ°ÄÜÃâ·ÑʹÓà £¬¶ø¸ü¸ß¼¶¡¢¸ü¸öÐÔ»¯µÄÖ°ÄÜ £¬ÈçÉî¶ÈÊý¾Ý·ÖÎö¡¢¶¨Ô컯±¨±í¡¢¸üרҵµÄÓªÏú×Ô¶¯»¯¹¤¾ß¡¢×¨Êô¼¼ÊõÖ§³ÖµÈ £¬Ôò×÷Ϊ¸¶·ÑÔöÖµ·þÎñÏúÊÛ¡£

ÁíÒ»ÖÖģʽ¿ÉÄÜÒÀÀµÓÚÊý¾Ý¼ÛÖµµÄÍÚ¾ò£¨ÔÚÑϸñ×ñÊØÒþÖÔÂÉÀýµÄǰÌáÏ£© £¬Í¨¹ý¾ÛºÏÄäÃû»¯Êý¾Ý½øÐÐÐÐÒµ·ÖÎö £¬»òͨ¹ýƽ̨¸æ°×¡¢¾«×¼ÓªÏúÍÆ¹ãµÈ·½Ê½ÊµÏÖÓ¯Àû¡£»¹ÓÐЩÔò¿ÉÄÜÊÇÓÉ´óÐͿƼ¼¹«Ë¾»ò»¥ÁªÍø¾ÞÍ·³ö?ÓÚÉú̬½¨Éè¡¢Óû§µ¼Á÷»òÔì¾ÍÊг¡Ö÷ÕŶøÍƳöµÄÕ½ÊõÐÔÃâ·Ñ²ú?Æ·¡£

ÎÞÂÛ¾ßÌåģʽÈôºÎ £¬Ö÷ÌâÔÚÓÚ £¬ËüÃǶ¼ÖÂÁ¦ÓÚͨ¹ýÃâ·ÑµÄ»ù´¡·þÎñ £¬ÎüÒýº£Á¿Óû§ £¬´Ó¶øÔÚ¸üÁÉÀ«µÄ²ãÃæÊµÏÖóÒ×¼ÛÖµ¡£

¶ÔÓÚÆóÒµ¶øÑÔ £¬¡°ÔÚÏß¹úÄÚÓÀÔ¼ûâ·ÑCRMÍøÂ硱µÄ³öÏÖ £¬Òâζ×Åʲô£¿¼«´óµØ½µµÍÁËÆóÒµÊý×Ö»¯×ªÐ͵ÄÃż÷¡£ÎÕ±ð¸ß°ºµÄÈí¼þ²É°ì·Ñ¡¢·þÎñÆ÷×âÁÞ·Ñ¡¢Ö´ÐÐÕÕ·÷·Ñ £¬ÆóÒµÄܹ»Áã³É±¾µØÆðÍ·¹¹½¨Æä¿Í»§Êý¾Ý¿â £¬¹æ·¶ÏúÊÛÁ÷³Ì £¬ÌáÉý¿Í»§·þÎñˮƽ¡£Õâ¶ÔÓڲݴ´ÆóÒµ¡¢Ó×ÐÍ΢ÀûÆóÒµ £¬ÉõÖÁÊÇÔ¤ËãÑÏÖØµÄ·ÇͶ»ú×éÖ¯À´Ëµ £¬ÎÞÒÉÊÇÑ©ÖÐËÍÌ¿¡£

ËüÃÇÄܹ»¸üרһÓÚÖ÷ÌâÒµÎñµÄÍØÕ¹ £¬¶øÎÞÐ轫¹óÖØµÄ×ʽðºÍ¾«Á¦¹ý¶àµØÍ¶Èëµ½IT»ù´¡ÉèÊ©½¨ÉèÉÏ¡£

ÌáÉýÁËÔËӪЧÄÜ £¬ÓÅ»¯Á˿ͻ§ÂÄÀú¡£Ãâ·ÑCRMÍøÂçͨ³£ÌṩÁ˼¯³ÉµÄ¿Í»§ÐÅÏ¢ÖÎÀí £¬ÏúÊÛÈËÔ±Äܹ»ËæÊ±ËæµØ²é¿´¿Í»§µÄÁªÏµ·½Ê½¡¢²É°ìº¹Çà¡¢¹µÍ¨¼Í¼¡¢·þÎñÒªÇóµÈ £¬×öµ½¡°Ò»ÈËÒ»µµ £¬ÐÅϢͨÃ÷¡±¡£ÏúÊÛ¹ý³ÌµÃÒԳ߶Ȼ¯ £¬´ÓDZÔÚ¿Í»§µÄ¿ª·¢µ½¶©µ¥µÄ³É½» £¬Ã¿¸ö»·½Ú¶¼Óм£¿ÉÑ­ £¬Ï÷¼õÁËÐÅÏ¢ÒÅ©ºÍ¹µÍ¨³É±¾¡£

ͨ¹ý¶Ô¿Í»§Êý¾ÝµÄ·ÖÎö £¬ÆóÒµÄܸüÉî¿ÌµØÏàʶ¿Í»§ÐèÒª £¬½øÐиü¾«×¼µÄ²úÆ·ÍÆ¼öºÍ¸öÐÔ»¯·þÎñ £¬´Ó¶øÌáÉý¿Í»§ÖÐÒâ¶ÈºÍÖҳ϶È¡£ÀýÈç £¬µ±Ò»Î»¿Í»§ÔÚϵͳÖÐÏóÕ÷Ϊ¶Ôij¸ö²úÆ·³ö¸ñ¸ÐÐËÖÂʱ £¬ÏµÍ³Äܹ»×Ô¶¯ÌáÐÑÏúÊÛÈËÔ±½øÐиú½ø £¬»òÕß½«¸Ã¿Í»§²ÎÓëµ½Õë¶Ô¸Ã²úÆ·µÄÓªÏúÓʼþÁбíÖС£

ÔÙÕß £¬ÍƽøÁËÍŶӺÏ×÷ÓëÐÅÏ¢¹²Ïí¡£ÔÚ´«Í³µÄ²¿ÃÅ»¯ÖÎÀíÖÐ £¬ÐÅÏ¢¹ÂµºÊÇÆÕ±é´æÔÚµÄÎÊÌâ¡£ÏúÊÛ¡¢Êг¡¡¢¿Í·þµÈ²¿ÃÅÖ®¼äÐÅÏ¢Á÷ͨ²»³© £¬µ¼ÖÂЭͬЧÄܵÍÏ¡£Ãâ·ÑCRMÍøÂçÆ½Ì¨Í¨³£ÓµÓÐÔÆ¶Ëͬ²½µÄ¸öÐÔ £¬ËùÓÐÊÚȨԱ¹¤¶¼ÄÜʵʱ½Ó¼û×îеĿͻ§ÐÅÏ¢ºÍÏúÊÛ¶¯Ì¬¡£ÏúÊÛÍŶÓÄܹ»Ç峺µØ¿´µ½Êг¡»î¶¯´øÀ´µÄDZÔÚ¿Í»§ £¬Êг¡ÍŶÓÄܹ»ÏàʶÄÄÐ©ÍÆ¹ãÇþ·´øÀ´Á˸ßÖÊÁ¿µÄÏßË÷ £¬¿Í·þÍŶÓÔòÄÜ»ñµÃ?¿Í»§µÄÆëÈ«º¹Çà¼Í¼ £¬Ìṩ¸üÁ¬¹á¡¢¸üרҵµÄ·þÎñ¡£

ÕâÖֿ粿ÃŵÄЭͬ £¬¿ÉÄܼ«´óµØÌáÉýÕûÌåÔËӪЧÄÜ £¬ÐÎ³ÉÆóÒµÄÚ²¿µÄ׳´óºÏÁ¦¡£

ΪÆóÒµµÄÊý¾ÝÇý¶¯¾ö²ßÌṩÁË¿ÉÄÜ¡£Ãâ·ÑCRMÍøÂç²»½ö½öÊǿͻ§ÐÅÏ¢µÄÊý¾Ý¿â £¬¸üÊÇÔ̺¬·á˼û³Ò×¶´²ìµÄ½ð¿ó¡£Í¨¹ý¶ÔÏúÊ۹ܷ¡¢¿Í»§»¥¶¯¡¢ÓªÏú»î¶¯³ÉЧµÈÊý¾ÝµÄÍøÂçºÍ·ÖÎö £¬ÆóÒµÄܹ»¼ø±ðÏúÊÛÆ¿¾± £¬ÓÅ»¯ÓªÏúÕ½Êõ £¬ÆÀ¹À²úÆ·²û·¢ £¬Ô¤²âÊг¡Ç÷Ïò¡£¼´±ãÊÇ»ù´¡°æµÄÃâ·ÑCRM £¬Ò²ÍùÍùÌṩÁËһЩ»ù´¡µÄ±¨±íºÍͳ¼ÆÖ°ÄÜ £¬ÈÃÆóÒµÖÎÀíÕß¿ÉÄÜ»ùÓÚÕæÊµÊý¾Ý £¬×ö³ö¸üÃ÷Öǵľ­Óª¾ö²ß £¬¶ø²»ÊÇÆ¾¸Ð´¥ÐÐÊ¡£

ÀýÈç £¬Í¨¹ý¶ÈÎöÄĸöÏúÊ۽׶εĿͻ§Á÷ʧÂÊ×î¸ß £¬ÆóÒµÄܹ»ÓÐÕë¶ÔÐԵظĽøÏúÊÛ»°Êõ»òÁ÷³Ì£»Í¨¹ý²é¿´ÄĸöÓªÏúÇþ·´øÀ´µÄ¿Í»§×ª»¯ÂÊ×î¸ß £¬Äܹ»ÓÅ»¯Êг¡Ô¤ËãµÄ·ÖÅä¡£

ÊÊÓ¦ÁËÒÆ¶¯°ì¹«ºÍÔ¶³ÌºÏ×÷µÄÐÂÇ÷Ïò¡£ÏÖ´ú?ÆóÒµÔ½À´Ô½Æ«²îÓڽýݵŤ×÷·½Ê½ £¬Ô±¹¤¿ÉÄÜÔÚ°ì?¹«ÊÒ¡¢ÔÚ¼ÒÖÐ £¬ÉõÖÁÊÇÔÚ²îÂÃ;Öй¤×÷¡£ÔÚÏßCRMÍøÂç £¬³ö¸ñÊÇÄÇЩÌṩÓÅÁ¼Òƶ¯¶ËÀûÓÃµÄÆ½Ì¨ £¬¿ÉÄÜÈÃÔ±¹¤ÎÞÂÛÉíÔںδ¦ £¬¶¼ÄÜÇáËɽӼûCRMϵͳ £¬´¦Öÿͻ§ÊÂÎñ¡£ÕâÖֽýÝÐÔ²»½öÌá¸ßÁËÔ±¹¤µÄ¹¤×÷ЧÄÜ £¬Ò²¼ÓÇ¿ÁËÆóÒµÓ¦¶ÔÍ»·¢Çé¿ö£¨ÈçÒßÇ鹨±Õ£©µÄÈÍÐÔ¡£

µ±È» £¬Ñ¡Ôñ¡°ÔÚÏß¹úÄÚÓÀÔ¼ûâ·ÑCRMÍøÂ硱²¢·ÇûÓбØÒª¿¼Á¿µÄ´¦Ëù¡£Óû§±ØÒª×ÐϸÆÀ¹Àƽ̨µÄ?²»±äÐÔ¡¢Êý¾Ý°²È«ÐÔ¡¢Ö°ÄÜÊÇ·ñÂú×ã×ÔÉíÖ÷ÌâÐèÒª £¬ÒÔ¼°½«À´¿ÉÄܵÄÔöÖµ·þÎñÊÇ·ñ¿ÉÄܽÓÊÜ¡£µ«²»³É·ñ¶¨µÄÊÇ £¬Õâ¸ö¸ÅÏëµÄ³öÏÖ £¬ÎÞÒÉΪËùÓÐ×êӪ׿ԽµÄÆóÒµ £¬´ò¿ªÁËÒ»ÉÈͨÍùÖÇ»ÛÔö³¤µÄȫдóÃÅ¡£

ËüÈÃCRM²»ÔÙÊÇÒ£²»³É¼°µÄÉÝ³ÞÆ· £¬¶øÊÇ´¥Êֿɼ°µÄʵÓù¤¾ß £¬ÕýÒÔǰËùδÓеÄÁ¦Á¿ £¬Çý¶¯×ÅÖйúÆóÒµ×ßÏòÊý×Ö»¯¡¢ÖÇÄÜ»¯µÄ½«À´¡£

¾«Ñ¡Ãâ·ÑCRMÍøÂ磺¸³ÄÜÖÐÓׯóÒµ £¬½âËøÎÞÏÞDZÄÜ

ÔÚ¡°ÔÚÏß¹úÄÚÓÀÔ¼ûâ·ÑCRMÍøÂ硱µÄº£³±Ï £¬Ó¿ÏÖ³ö¶à¶àΪÖйúÆóÒµÁ¿Éí´òÔìµÄÓÅÁ¼Æ½Ì¨¡£ÕâЩƽ̨²»½öÔÚÖ°ÄÜÉϾ¡¿ÉÄܵØÂú×ãÖÐÓׯóÒµµÄÖ÷ÌâÐèÒª £¬¸üÔÚÒ×ÓÃÐÔ¡¢±¾ÍÁ»¯Ö§³ÖºÍ³É±¾Ð§Òæ·½Ãæ²û·¢½Ü³ö¡£Ñ¡ÔñÒ»¸öÏàÒ˵ÄÃâ·ÑCRM £¬ÈçͬΪÄúµÄÒµÎñÉ豸ÁËÒ»Ö§²»ÖªÀ§¾ë¡¢Êý¾ÝÇý¶¯µÄÏúÊۺͿͷþÍŶÓ¡£

ÈÃÎÒÃÇÀ´Ì½ÇóÒ»ÏÂÖ÷ÌâÖ°ÄÜ¡£Ò»¸öÓÅÖʵÄÃâ·ÑCRMÍøÂç £¬ÖÁÉÙÓ¦¸Ã¾ß±¸ÒÔϼ¸¸ö¹Ø¼üÄ£¿é£º

¿Í»§ÐÅÏ¢ÖÎÀí(ContactManagement)£ºÕâÊÇCRMµÄ»ù´¡¡£Æ½Ì¨Ó¦ÔÊÐíÄúÇáËɵ¼Èë¡¢´´½¨¡¢±à?¼­ºÍËÑË÷¿Í»§¼°Ç±ÔÚ¿Í»§£¨Leads£©µÄ¾ßÌåÐÅÏ¢ £¬Ô̺¬ÐÕÃû¡¢ÁªÏµ·½Ê½¡¢¹«Ë¾¡¢Ö°Î»¡¢ÆðÔ´Çþ·¡¢¹Ø¼üÊÂÎñµÈ¡£ÃÎÏëÇé¿öÏ £¬Ëü»¹ÄܼͼÓë¸Ã¿Í»§µÄËùÓл¥¶¯º¹Çà £¬Èçµç»°¡¢Óʼþ¡¢»áÒé¼Í¼¡¢Ôì·Ã»ã±¨µÈ £¬ÐÎ³ÉÆëÈ«µÄ¿Í»§»­Ïñ¡£

ÏúÊÛÁ÷³ÌÖÎÀí(SalesPipelineManagement)£ºÔ®ÊÖÄú¿ÉÊÓ»¯µØ¸ú×ÙÏúÊÛ»úÓöµÄ½øÕ¹¡£´Ó¡°Ç±ÔÚ¿Í»§¡±µ½¡°½Ó´¥ÖÓ×±¡¢¡°ÐèÒª·ÖÎö¡±¡¢¡°¹æ»®Ìṩ¡±¡¢¡°½»É桱¡¢¡°³É½»¡±»ò¡°ÃÔʧ¡±µÈ¸÷¸öÏúÊÛ½×¶Î £¬Äú¶¼ÄÜÇ峺µØ¿´µ½Ã¿¸ö¿Í»§´¦ÓÚÄĸö»·½Ú £¬ÒÔ¼°Ã¿¸ö½×¶ÎµÄת»¯ÂÊ¡£

ÕâÓÐÖúÓÚÏúÊÛÍŶӾ۽¹³Áµã £¬ÓÅ»¯ÏúÊÛÕ½Êõ £¬Ô¤²âÏúÊÛÒµ¼¨¡£¹¤×÷Óë»î¶¯ÖÎÀí(Task&ActivityManagement)£ºÖ§³ÖÄúΪ×Ô¼º»òÍŶӳÉÔ±ÆÌÅŸú½ø¹¤×÷¡¢»áÒé¡¢µç»°¡¢Óʼþ·¢Ë͵ÈÏúÊۻ £¬²¢ÉèÖÃÌáÐÑ¡£È·±£?³ÁÒªµÄ¿Í»§»¥¶¯²»»á±»ÒÅ© £¬Ìá¸ßÏúÊÛÈËÔ±µÄÖ´ÐÐÁ¦ºÍЧÄÜ¡£

»ù´¡»ã±¨Óë·ÖÎö(BasicReporting&Analytics)£ºÌṩ¹ØÓÚÏúÊÛÒµ¼¨¡¢¿Í»§»îÔ¾¶È¡¢ÏúÊÛ©¶·×´Ì¬µÈ»ù´¡Êý¾Ý±¨?±í¡£¹ÌÈ»Ãâ·Ñ°æ±¾µÄÖ°ÄÜ¿ÉÄÜÓÐÏÞ £¬µ«×ãÒÔÔ®ÊÖÖÎÀíÕß³õ²½ÏàʶҵÎñÇé¿ö £¬·¢ÏÖÎÊÌâ¡£ÍŶӺÏ×÷ÓëȨÏÞÖÎÀí(TeamCollaboration&Permissions)£ºÔʺܶà¸öÓû§Í¬Ê±Ê¹Óà £¬²¢ÄÜÆ¾¾Ý½ÇÉ«ÉèÖÃ·ÖÆçµÄÊý¾Ý½Ó¼ûºÍ²Ù×÷ȨÏÞ £¬±£»¤¹«Ë¾Ãô¸ÐÐÅÏ¢ £¬Í¬Ê±ÍƽøÍŶÓÐÅÏ¢¹²Ïí¡£

¼¯³ÉÄÜÁ¦(IntegrationCapabilities)£ºÒ»¸öºÃµÄCRMÍøÂç £¬Ó¦¸Ã¿ÉÄÜÓëÆäËû³£Óù¤¾ß¼¯³É £¬ÈçÓʼþ¿Í»§¶Ë£¨Outlook,Gmail£©¡¢°ì¹«Ì×¼þ£¨Word,Excel£©¡¢Æóҵ΢ÐÅ¡¢¶¤¶¤µÈ £¬Ï÷¼õ³Á¸´Êý¾Ý¼Èë £¬ÌáÉýÕûÌ幤×÷Á÷µÄ˳³©¶È¡£

Ñ¡ÔñÃâ·ÑCRMʱ £¬³ýÁËÖ°ÄÜ £¬»¹Óм¸¸ö¹Ø¼üµÄ¿¼Á¿Î¬¶È£º

Óû§ÂÄÀúÓëÒ×ÓÃÐÔ£ºÃâ·ÑCRMµÄÊ×ÒªÓÅÊÆÔÚÓÚÒ×ÓÚÉÏÊÖ¡£½çÃæÓ¦¼ò½àÖ±¹Û £¬²Ù×÷Á÷³ÌÇкÏÂß¼­ £¬¼´±ãÊÇûÓÐCRMʹÓþ­ÑéµÄÔ±¹¤ £¬Ò²Äܼ±¾çѧ»á¡£¸´ÔÓµÄϵͳֻ»á³ÉÎªÍÆ¹ãµÄ¹ÊÕÏ¡£Êý¾Ý°²È«ÓëÒþÖÔ±£»¤£º¶ÔÓÚÔÚÏ߯½Ì¨ £¬Êý¾Ý°²?ÂúÊdzÁÖÐÖ®³Á¡£±ØÒªÏàʶƽ̨ÈôºÎ´æ´¢ºÍ±£»¤ÄúµÄ¿Í»§Êý¾Ý £¬ÊÇ·ñÇкϹúÄÚÓйصÄÊý¾Ý°²È«ÂÉÀý¡£

Ñ¡ÔñÓÐÓÅÁ¼ÅµÑÔºÍÃÀÂú°²È«´ëÊ©µÄ·þÎñÉÌ¡£²»±äÐԺͿ¿µÃסÐÔ£ºÒ»¸ö³Ðŵ¡°ÓÀÔ¼ûâ·Ñ¡±µÄƽ̨ £¬Æä³Ö¾ÃÔËÓªµÄ²»±äÐÔÖÁ¹Ø³ÁÒª¡£±ØÒªµ÷²é·þÎñÉ̵Ĺ«Ë¾²¼¾°¡¢ÈÚ×ÊÇé¿ö¡¢Óû§¹æÄ£ÒÔ¼°ÊÇ·ñÓÐÃ÷È·µÄ·þÎñÌõ¿îºÍSLA£¨·þÎñˮƽºÍ̸£© £¬ÒÔÈ·±£Æ½Ì¨²»»áµÈÏйØÍ£»ò³öÏÖ³¤¹¦·òµÄå´»ú¡£

±¾ÍÁ»¯Ö§³ÖÓë·þÎñ£º¹úÄÚÆóÒµ¸ü¿´³ÁÖÐÎĽçÃæ¡¢ÖÐÎĿͷþÖ§³Ö £¬ÒÔ¼°¶ÔÖйúÌØÓÐóÒ×ϰ¹ßµÄÀí½â¡£Ñ¡ÔñÄÇЩÌṩʵʱ¡¢ÓÐЧµÄÖÐÎļ¼ÊõÖ§³ÖºÍÊÛºó·þÎñµÄƽ̨ £¬ÄÜ´ó´ó½µµÍʹÓùý³ÌÖеŵͨ³É±¾Î¢·çÏÕ¡£¿ÉÀ©´óÐÔÓëÉý¼¶õè¾¶£º¼´±ã´Ë¿ÌÑ¡ÔñÃâ·Ñ°æ±¾ £¬Ò²ÒªË¼¿¼½«À´ÒµÎñ·¢Õ¹¡£

ƽ̨ÊÇ·ñÌṩÇ峺µÄ¸¶·ÑÉý¼¶õè¾¶ £¬µ±ÄúµÄÐèÒªÔö³¤Ê± £¬ÄÜ·ñ»¬ÈóµØÇ¨áãµ½¸ü¸ß¼¶µÄ?°æ?±¾ £¬²¢»ñµÃ¸ü׳´óµÄÖ°Äܺ͸üרҵµÄ·þÎñ¡£

һЩÔÚÊг¡Éϱ¸ÊܹØ×¢µÄ¡°ÔÚÏß¹úÄÚÓÀÔ¼ûâ·ÑCRMÍøÂ硱µÄ´ú±í £¬Í¨³£¾ß±¸ÒÔÉÏÀûÒæ¡£ÀýÈç £¬Ò»Ð©¹ú²úCRM³§ÉÌÍÆ³öµÄÃâ·Ñ°æ±¾ £¬ÍùÍù¶Ô±ê¹ú¼ÊÖ÷Á÷CRMµÄ¾«¼ò°æ £¬Ö°Äܾ۽¹ÓÚÖ÷ÌâµÄ¿Í»§ÖÎÀíºÍÏúÊÛ¸ú½ø £¬²¢ÇÒÕë¶Ô¹úÄÚÊг¡½øÐÐÁËÉî¶Å×Å»¯ £¬ÈçÓëÆóҵ΢ÐÅ¡¢¶¤¶¤µÄÉî¶È¼¯³É £¬Ö§³Ö¹úÄÚ³£ÓõÄ?Ö§¸¶ºÍÓªÏú·½Ê½µÈ¡£

ËüÃÇͨ¹ýÃâ·ÑÕ½ÊõÎüÒý´óÁ¿Óû§ £¬¶øºóͨ¹ý¸ü¸ß¼¶µÄÆóÒµ°æ?¡¢ÐÐÒµ½â¾ö¹æ»®»òÔöÖµ·þÇóʵÏÖÓ¯Àû £¬ÐγÉÒ»¸öÁ¼ÐÔÑ­»·¡£

Ãâ·ÑCRMÍøÂçÈôºÎÖúÁ¦ÆóҵʵÏÖ¡°ÖÇ»ÛÔö³¤¡±£¿

¡°ÖÇ»ÛÔö³¤¡±Òâζ×ÅÆóÒµ¿ÉÄÜͨ¹ýÊý¾ÝÇý¶¯¡¢Á÷³ÌÓÅ»¯ºÍ¾«ÃÜ»¯ÔËÓª £¬ÊµÏÖ³ÖÐø¡¢¸ßЧµÄÒµÎñÀ©ÕÅ¡£Ãâ·ÑCRMÍøÂçÔڴ˱íÑÝ׏ؼü½ÇÉ«£º

¸³ÄÜÏúÊÛÍŶÓ £¬ÌáÉý³É½»ÂÊ£ºÍ¨¹ý¹æ·¶µÄÏúÊÛÁ÷³ÌºÍʵʱµÄ¸ú½øÌáÐÑ £¬ÏúÊÛÈËÔ±ÄܸüרһÓڸ߼ÛÖµµÄ¿Í»§»¥¶¯ £¬Ï÷¼õÎÞ·þÎñ¶¯¡£¿Í»§Êý¾ÝµÄ³ÁµíÈÃÏúÊÛÔ½·¢Ïàʶ¿Í»§ÐèÒª £¬Ìṩ¸ü¾ßÕë¶ÔÐԵĽâ¾ö¹æ»® £¬´Ó¶øÌá¸ß³É½»ÂÊ¡£ÓÅ»¯ÓªÏúÕ½Êõ £¬½µµÍ»ñ¿Í³É±¾£ºÍ¨¹ýCRM¼Í¼µÄ¿Í»§ÆðÔ´ºÍ»¥¶¯Êý¾Ý £¬Êг¡²¿ÃÅÄܹ»ÏàʶÄÄЩӪÏúÇþ·×îÓÐЧ £¬ÄÄЩÄÚÈÝ×îÊÜÓ­½Ó £¬´Ó¶ø¸ü¾«×¼µØÍ¶·Å¸æ°× £¬ÓÅ»¯ÄÚÈÝ´´×÷ £¬½«ÓÐÏÞµÄÓªÏúÔ¤Ë㻨ÔÚµ¶ÈÐÉÏ £¬ÊµÏÖ¸üµÍµÄ»ñ¿Í³É±¾?ºÍ¸ü¸ßµÄROI¡£

ÌáÉý¿Í»§ÖÐÒâ¶È £¬¹¹½¨ÖҳϿͻ§Èº£ºÍ¨¹ýͳһµÄ¿Í»§ÊÓͼºÍ¾«ÃÜ»¯µÄ¿Í»§·þÎñÖÎÀí £¬ÆóÒµ¿ÉÄܼ±¾çÏìÓ¦¿Í»§ÐèÒª £¬Ìṩ¸öÐÔ»¯¹ØÇÐ £¬½â¾ö¿Í»§Í´µã¡£ÖÐÒâµÄ¿Í»§²»½ö»á³Á¸´²É°ì £¬»¹»á³ÉΪÆóÒµ×îºÃµÄ¿Ú±®´«²¼Õß £¬ÐγÉÁ¼ÐÔÑ­»·¡£Çý¶¯¾«ÃÜ»¯ÖÎÀí £¬ÓÅ»¯×ÊÔ´ÅäÖãºCRMÌṩµÄÊý¾Ý¶´²ì £¬Ô®ÊÖÖÎÀíÕß¼ø±ðÒµÎñÖÐµÄÆ¿¾±ºÍ»úÓö¡£

ÀýÈç £¬Äܹ»Í¨¹ý¶ÈÎö·ÖÆçÏúÊÛÈËÔ±µÄÒµ¼¨ £¬½øÐÐÕë¶ÔÐÔµÄÅàѵ£»Äܹ»Í¨¹ý¶ÈÎö·ÖÆç²úÆ·µÄÏúÊÛÇé¿ö £¬µ÷Õû¿â´æºÍ³ö²ú´òË㣻Äܹ»Í¨¹ý¶ÈÎö¿Í»§·´À¡ £¬¸Ä½ø²úÆ·ºÍ·þÎñ¡£Ö§³ÖÒµÎñµÄ¼±¾çµü´úÓ봴УºÔÚÒ»¸öÊý¾ÝÇý¶¯µÄ»·¾³Ï £¬ÆóÒµÄܹ»¸ü¿ìµØ²âÊÔвúÆ·¡¢Ð·þÎñ»òÐÂÓªÏúÕ½Êõ £¬²¢Æ¾¾Ý·´À¡¼±¾çµ÷Õû¡£

Ãâ·ÑCRMÍøÂçΪÕâÖÖ»ð¿ìµÄÒµÎñģʽÌṩÁ˱ØÒªµÄÊý¾Ý»ù´¡ºÍÁ÷³ÌÖ§³Ö¡£

×ܶøÑÔÖ® £¬¡°ÔÚÏß¹úÄÚÓÀÔ¼ûâ·ÑCRMÍøÂ硹ØýÒÔǰËùδÓеķ½Ê½ £¬democratizing¿Í»§¹ØÏµÖÎÀí £¬½«ÏȽøµÄÖÎÀíÀíÏëºÍ¹¤¾ß´ø¸øÃ¿Ò»¸ö°ÍÍû³É³¤µÄÆóÒµ¡£Ëü²»½ö½öÊÇÒ»¸öÈí¼þ £¬¸üÊÇÒ»ÖÖ˼Ï뷽ʽµÄת±ä? £¬Ò»ÖÖÓµ±§Êý×Ö»¯¡¢Êý¾Ý»¯¡¢ÖÇÄÜ»¯µÄʱÆÚº£³±µÄÐûÑÔ¡£

¶ÔÓÚÖйúµÄÖÐÓׯóÒµ¶øÑÔ £¬ÕâÎÞÒÉÊÇÒ»¸öÇ§ÔØÒ»Ê±µÄ»úÔµ¡£ÉÆÓÃÕâ¹ÉÁ¦Á¿ £¬Äú½«ÄÜÒÔ¸üµÍµÄ?³É±¾ £¬¸ü¿ìµÄ¿ìÂÊ £¬ÊµÏÖ¸üÖǻۡ¢¸ü¿É³ÖÐøµÄÒµÎñÔö³¤ £¬ÔÚÇ¿ÁÒµÄÊг¡¾ºÕùÖÐ £¬Ó®µÃ?ÏÈ»ú £¬ÍÑÓ±¶ø³ö£¡

ÔðÈαà×룺 ÅíÎÄÕý
ÉêÃ÷£ºÖ¤È¯Ê±±¨Á¦ÇóÐÅÏ¢ÕæÊµ¡¢ÕýÈ· £¬ÎÄÕÂÌá¼°ÄÚÈݽö¹©²Î¿¼ £¬²»×é³ÉÄÚÈÝÐÔͶ×ʽ¨Òé £¬¾Ý´Ë²Ù·ç¸ñÏÕ×Ôµ£
ÏÂÔØ¡°Ö¤È¯Ê±±¨¡±¹Ù·½APP £¬»ò¹Ø×¢¹Ù·½Î¢ÐŹ«¼ÒºÅ £¬¼´¿ÉËæÊ±Ïàʶ¹ÉÊж¯Ì¬ £¬¶´²ìÕþ²ßÐÅÏ¢ £¬°ÑÎղƸ»»úÓö¡£
ÍøÓÑÆÀÂÛ
µÇ¼ºóÄܹ»½²»°
·¢ËÍ
ÍøÓÑÆÀÂÛ½ö¹©Æä±í°×Ó×ÎÒ¼û½â £¬²¢²»Åúע֤ȯʱ±¨Ì¬¶È
ÔÝÎÞÆÀÂÛ
ΪÄãÍÆ¼ö
¡¾ÍøÕ¾µØÍ¼¡¿