扬子晚报
李艳秋
2026-02-14 18:15:11
在浩瀚的音乐录影带（MV）星空中，国产MV与日韩MV宛如两颗璀璨的明星，各自散发着怪异的光线，也共同演绎着东方视觉美学的时期变奏。近年来，国产MV在造作水准和创意表白上获得了令人瞩主张进取，尤其是在融合传统文化元素方面，展示出了前所未有的自负与活力。
我们看到了大量以中国传统构筑、衣饰、山水画意境为布景的MV，将古典的韵味与现代的音乐美满结合，营造出一种“风月同天”的?诗意氛围。例如，一些古风歌曲的MV，精心复刻了汉唐宫廷的?恢弘，或是江南水乡的婉约，共同镜头说话的细腻调度，如统一幅幅流动的适意山水画，让观多沉浸在汗青的回响之中。
这种对“国风”的自觉回归，不仅是对民族文化自负的体现，也是对MV叙事边??界的一次成功拓展。
与此日韩MV则以其精彩的工业化造作、前卫的视觉风格和壮大的市场号召力，持续影响着全球的音乐潮水。日韩MV在视觉出现上，往往钻营极致的色彩使用、斗胆的镜头切换和超现实的?意象构建。韩国MV尤其善于通过精心设计的跳舞编排、豪华的场景转换和富有故事性的情节来抓住观多的眼球。
他们的MV时时充斥了科技赣注将来感，或是浓烈的感情张力，通过快节拍的剪辑和富有冲?击力的画面，营造出一种令人血脉贲clearlyofthepulseofthemusicitself.Theuseofelaboratechoreographyisoftenahallmark,transformingthevideointoadynamicperformancepiecethatcomplementsthesong'senergy.
Incontrast,JapaneseMVaestheticscansometimesleantowardsamoreintrospectiveoravant-gardeapproach.Whilestillemployinghighproductionvalues,Japanesedirectorsmightexploremoreabstractvisualmetaphors,quirkynarrativethreads,orauniqueblendoftraditionalandcontemporaryimagerythatcanbebothcaptivatingandthought-provoking.There'softenadistinctivesenseofindividualartisticexpressionthatshinesthrough,evenwithinthecommercialrealm.
ThestorytellinginbothKoreanandJapaneseMVstendstobemoredirectandemotionallyresonant,aimingtocreateastrongconnectionwiththeviewer.Whetherit'saromanticdrama,ahigh-octaneactionsequence,oramelancholicballad,thenarrativeisoftenmeticulouslycraftedtoamplifythesong'smessageandmood.Thisfocusonnarrativecohesion,combinedwithstrikingvisuals,makesforhighlyengagingandmemorableviewingexperiences.
However,it’simportanttoacknowledgethesignificantstridesmadebydomesticChineseMVs.Inrecentyears,there'sbeenadiscernibleshifttowardsmoresophisticatedstorytellingandagreaterwillingnesstoexperimentwithdiversevisuallanguages.Whilehistorically,someChineseMVsmighthavebeenperceivedasmorestraightforwardperformanceshowcasesorlessdevelopednarratives,thisperceptionisrapidlyevolving.TheintegrationoftraditionalChineseartisticelements–thinkoflandscapesinspiredbyinkwashpaintings,architecturalmotifsfromancientdynasties,ortheetherealbeautyofclassicaldance–hasaddedauniquelayerofculturaldepth.TheseMVsoftenevokeasenseofpoeticlyricismandarefinedaestheticthatisdistinctlyChinese.
Furthermore,theproductionqualityofChineseMVshasseenadramaticuplift.Directorsandproductionteamsarenowleveragingadvancedcinematographytechniques,innovativeeditingstyles,andhigh-qualityvisualeffectstorivalinternationalstandards.There'sagrowingconfidenceinexploringthemesthatresonatewithcontemporaryChinesesociety,aswellasathoughtfulengagementwithhistoricalnarrativesandculturalheritage.Thiscanmanifestinvisuallystunninghistoricaldramas,contemporaryslice-of-lifestoriesimbuedwithemotionaldepth,orevenabstractexplorationsofhumanexperience,allwhilemaintainingastrongvisualidentity.
Thenarrativeapproachesalsorevealfascinatingdifferences.WhileK-popMVsoftenexcelatcreatingimmersivemini-dramaswithclearplotarcsandcharacterdevelopment,J-popMVscansometimesembracemoreunconventionalorfragmentedstorytelling.ChineseMVsareincreasinglyfindingtheirownvoice,blendingtheemotionaldirectnessseeninKoreanproductionswiththepoeticsensibilitiesoftenassociatedwithtraditionalChineseart.Theresultisadiverserangeofnarratives,fromgrandhistoricalepicstointimatepersonalreflections,allcontributingtoarichertapestryofvisualmusic.Thekeytakeawayisthatbothregions,andparticularlyChina’srecentsurge,arepushingtheboundariesofwhatanMVcanbe,transformingthemfrommerepromotionaltoolsintocompellingworksofart.
